SPEARFORGE
// THE ENGINEERING ARM OF SPEAR
We design, build, and operate the infrastructure behind Spear's acquisition ecosystem. Private metal. Proprietary systems. Measured claims.
> BUILD_LOG
----------------------------------------First-generation lead routing infrastructure. Performance-weighted allocation before it was a talking point.
Ingestion, dashboards, and weight storage. The measurement layer behind routing decisions.
The buyer, publisher, and operator terminal. Contract configuration, offer catalog, creative review.
Multi-modal analysis pipeline: attention, memorability, emotion, compliance. DORU-1:preview live.
Open lead exchange protocol. Apache 2.0. The wire format for moving consumer leads between publishers, platforms, and buyers.
> SYSTEMS
----------------------------------------SPEARPOINTX TERMINAL
Partner-facing lead exchange interface. Bids, filters, contracts, creative approval.
CREATIVE SUITE
Multi-modal analysis pipeline: attention curves, memorability scores, emotion fingerprints, compliance flags.
ANALYTICS STACK
Dashboards and ingestion. The operating record behind every routing decision.
SYNC INFRASTRUCTURE
Offer and lead synchronization across the ecosystem. One source of truth, no drift.
DORU-1:preview
Creative evaluation engine. Scores ads before media spend is committed. Technical report.
LCP
Open standard for lead exchange. Spec, schemas, conformance suite, and SDKs. Apache 2.0. Repository.
> PRINCIPLES
----------------------------------------Private infrastructure. Zero cloud dependency.
No data brokers. No third-party data.
Reproducible claims. Scores are measured or not published.
Australian-built.